American Advertisements Changes Over the Years

Intro:
This post of blog makes a comparison between Ads from the 1950s and current Ads. It is very easy to observe the technical difference between the two decades. Also, the concept and the public taste changes more than I expect. From the 20 ads I see in the class to draw a conclussion about the ads change over 60 years.

The change of technical is easy to ovserve. The ads is always public on TV, in 1950s, black-white TV is the only choice. But in nowadays, TV with real-color, 512-color, even more color can be seen in the new LED or LCD TV. When I cooperation want to make a new ad, they will never afraid the audience can not see the whole information of the ad.

The 1950s ads' music is different from the modern's, that may be one more example that the technology is developed. The different is not only focus on the kind of music be used, but also about the chord tech used in the ads music. In the 1950 ads, the songs and the musics always have few channels of voice, maybe less than 8. So when I heard that sound, I know it is the old one. The modern ads are more active, there are so many channels that the music and songs are like in the real world, or a more real one. The modern ad bout the Whirlpool is a good example, throughout the whole ad, powerful rock music is played. Although the ad tells about the boring things: how to use this whirlpool, the music gives me the passion to go on with it.

In 1950s, the advertisement is always introduce the function of the goods and may tell the audience that the price of the goods. Sometimes they also focus on how to use the goods. The Colgate and the Listerine even the Whirlpool are all just like the manual of the product. In the modern ones, the AD is more likely to tell a short story which is related with the product. One of the modern AD for Ford car is very interesting. Which tells a short story that two polices can not resist the charm of the Ford sports car that try to drive it. If we just watch the first half of the AD, the 1950s ads would tell you what they sell but the modern ones would make you very confuse, even you can not find out what kind of product they want to sell.

If the change of concept about the product is not so impressed, the change of society view is large enough to draw my attention. There is no black man or Asian in the 1950s ads, only white people could be seen in the screen. The kids, the women and the men were all white. In nowadays, not only there is no prejudice on the race, skin with all color can join into an AD, but also the different culture can be seen in the advertisement. In a new Pepsi AD, the Chinese elements such as Kongfu and Shaolin are all in it. Such changes suggest the AD become a more widely carrier of the society will.

The modern ads face to almost all kind of people, from the kids to the old and from the sports men to the housewife. Even the president would publish an AD for the next selection. In 1950s, the ads were almost face to the housewife, the product were always for the daily use. This change indicate the audience of the AD is more widely than ever before.

From the ads in different decades, we can see the law's change. We can find many Cigarettes ads in 1950s but can not find a single modern one. Because the law of the advertisement about the cigarettes has been change and that kind of AD could not longer public on the TV set. The ads can be a notebook of the society, maybe not so detailed, but at least one aspect of it.

As the advertisement plays a more and more critical role in the modern society, the quality and the quantity are all changed over the past 60 years. We saw the difference between the 1950s and the moderns, but it's hard to image what the ads will be in 10 years later. The advertisment is amazing.