Wednesday, October 28, 2009

To win a basketball game

Sometimes, two team can play a score such as 100:99, but after the game, we can only remember which one is the winner. What makes the difference between the two team and cause the one-point? I think there are about 5 main factors lead a team to the victory: defence, offence, the rebound, the star, and the determination of the whole team.

The fundamental part of a basketball game is the defence. A saying that 'the offence is how many points you can get, but the defence is how many wins you can get' is very reasonable. A good example of that is Boston Celtics of NBA wins the 2007-2008 title finally because their defence is the best in the league.

Moreover the offence is also an important part of the game. Only a good defence is not enough to win a game, the way to win is to score more than others. Because it is harder to offence, so it take the second place.

The rebound can be seen as a terminal of a defence or an offence. So if you can get more chance to offence than your opponent, there will be more opportunity to win the game.

Always, the whole team may be drawn in a big trouble, no one can score in a long period, so the star of the team, who can easily get point should stand out and then lead the team to be a more tough group.

The determination is very hard to describe. That should be seen as a not-so obvious reason for the win. But when the team is lost 30 points, there will be opportunity to win.

The five factor can lead the win of a basketball game.

Wednesday, October 21, 2009

The End of Suburbia

What's the commentary's main claim?
A: The "Suburbia" is going to an end.

What's the background of the problem?
A: Peak oil

What reasons provided in support of the claim? Which is convincing and which is not so convincing.
A:The reason is that oil is going to run out and other source of energy is not a possible solution.
The convincing part is that the oil is running out because there are lots of expert say that and giving us detail about the date base. The not so convincing part is the film-maker just deny the possibility of the others solution with out evidence.

What counter-arguments dose the film-maker deal with?
A: Hydrogen, Corn grown in the field, oil can increase

What are some of implications of the problem?
A: The house price of the suburbia may increase. The cost of traffic in suburbia may increase. In an end, people can not use oil as a resource for the car.

Dose the author discuss any solutions to the problem?
A: Yes, a new type of house, new-urban.


My opoin of the documentary

This documentary interview a lot of experts and gives a solution about the suburbia problem.

In some part, it is convicing such as the oil problem and the pressure of the suburbia life. But in some other aspects, this documentary is not so good.

First of all, this documentary use a so large topic "peak oil" that what his conclusion"subrubia" seems too small, I think the name of the documentary should be "The end of morden life".

Secondly, the documentary is not balance, the author just want the auduence to belive him and raise little conter-arguments and even those conter-arguments are not trated evenly.

Thirdly, the author talks little about the difference between suburbia and the new-urban, that makes the conclusion of the documentary weak.

Last but not the least, the logic of the documentary is very funny, Peak oil->the end of suburbia->there is not solution to replace oil->we can use new-urban. How can the new-urban solve the oil problem? People live in new-urban will not use the car? That style of house can solve the industry use of oil? I think this documentary is an AD inside.

Wednesday, October 14, 2009

Evaluate a documentary

To evaluate a documentary, we come form the top to the end.

First of all, the introduction of the documentary should be interesting or attractive, to make the documentary easily draw the attention of the audience. In the beginning, the whole topic and the martial be used should be mention.

Secondly, the multimedia used in the documentary should be real or seems real. There can't be too much computer Digital Effect which may destroy the reality.

Thirdly, the described should be logical and clear. Ensure the audience can easily find the main idea and the topic even if they just begin form the half.

Fourthly, a good documentary should build the whole body centre one main topic. To organize all the document around that topic can enhance the logic and the reality of the documentary.

Last but not the least, the documentary should use sublime words with deep meaning, because the audience are not expert, so the documentary should focus on those point.

As a conclusion, to eavluate a documentary, the five points are majoy aspects.

Monday, October 12, 2009

Resumptive, summative, and free modifiers (sentences)

Resumptive, summative, and free modifiers (sentences)


1Many school systems are making a return to traditional education in the basics. [a change]
R: Many school systems are making a return to traditional education in the basics, return that will confirm the classic education method.
S: Many school systems are making a return to traditional education in the basics, a change that will help the student solidify their background.
F: Many school systems are making a return to traditional education in the basics, wishing to help the student solidify their background.

2Within the period of the last few years or so, automobile manufacturers have been trying to meet new and more stringent quality control requirements. [a challenge]
R: Within the period of the last few years or so, automobile manufacturers have been trying to meet new and more stringent quality control requirements, requirements is so large that make the work very hard.
S: Within the period of the last few years or so, automobile manufacturers have been trying to meet new and more stringent quality control requirements, a challenge will force our technology grow more quickly.
F: Within the period of the last few years or so, automobile manufacturers have been trying to meet new and more stringent quality control requirements, focusing on the speed and qualify.


3During the election, John McCain and Sarah Palin have attempted to appeal to conservative voters in the South and Midwest. [a demographic]

R: During the election, John McCain and Sarah Palin have attempted to appeal to conservative voters in the South and Midwest, voters played a very important role in this election.
S: During the election, John McCain and Sarah Palin have attempted to appeal to conservative voters in the South and Midwest, a demographic tells the importance of those voters.
F: During the election, John McCain and Sarah Palin have attempted to appeal to conservative voters in the South and Midwest, hoping that will help them win the election.

4The city has witnessed an increase in youth violence related to gang activities. [a problem]

R: The city has witnessed an increase in youth violence related to gang activities, increase is so obvious that the government should do something immediately.
S: The city has witnessed an increase in youth violence related to gang activities, a problem that may lead to high crime rating should be control.
F: The city has witnessed an increase in youth violence related to gang activities, pressured by the society voice.

5The Internet has enabled better communication between members of the academic community. [interaction]

R: The Internet has enabled better communication between members of the academic community, communication that will become easier, quicker and even more cheaper.
S: The Internet has enabled better communication between members of the academic community, a interaction that will help the growth of the academic research.
F: The Internet has enabled better communication between members of the academic community, enabling the direct date change between the US and North Africa.


6Modern ads often portray women as innocent yet sexual.

R: Modern ads often portray women as innocent yet sexual, ads that may face fewer accuse.
S: Modern ads often portray women as innocent yet sexual, a phenomena that indicate the society is more equal to the women than before.
F: Modern ads often portray women as innocent yet sexual, accepted by more and more audiences.

7The last two decades have witnessed a number of technological advances in medicine.
R: The last two decades have witnessed a number of technological advances in medicine, advances that make the modern life more comfortable and convenience.
S: The last two decades have witnessed a number of technological advances in medicine, a change that makes our lives what it now looks like.
F: The last two decades have witnessed a number of technological advances in medicine, recorded as the most important 20 years of the human technology history.

8Increasing CO2 levels have led to worldwide changes in the climate.
R: Increasing CO2 levels have led to worldwide changes in the climate, changes that influence not only our daily life but also the industry work.
S: Increasing CO2 levels have led to worldwide changes in the climate, a problem that we have to face to is the weather become more and more warmer.
F: Increasing CO2 levels have led to worldwide changes in the climate, leading a more and more warmer weather and worse and worse environment for life.


9The solution to automobile dependence is to develop a more extensive transport infrastructure.
R: The solution to automobile dependence is to develop a more extensive transport infrastructure, infrastructure that needs a lot of funding.
S: The solution to automobile dependence is to develop a more extensive transport infrastructure, a change that may become a revolution in our lives again.
F: The solution to automobile dependence is to develop a more extensive transport infrastructure, providing us an easier way to travel around the world.

10Al Gore has tirelessly urged world governments to develop policies in response to global warming.
R: Al Gore has tirelessly urged world governments to develop policies in response to global warming, policies that needs very meticulous plan.
S: Al Gore has tirelessly urged world governments to develop policies in response to global warming, a problem that the global warming is now harming the whole earth.
F: Al Gore has tirelessly urged world governments to develop policies in response to global warming, calling the society for supporting his argument.

Wednesday, October 7, 2009

American Advertisements Changes Over the Years

Intro:
This post of blog makes a comparison between Ads from the 1950s and current Ads. It is very easy to observe the technical difference between the two decades. Also, the concept and the public taste changes more than I expect. From the 20 ads I see in the class to draw a conclussion about the ads change over 60 years.

The change of technical is easy to ovserve. The ads is always public on TV, in 1950s, black-white TV is the only choice. But in nowadays, TV with real-color, 512-color, even more color can be seen in the new LED or LCD TV. When I cooperation want to make a new ad, they will never afraid the audience can not see the whole information of the ad.

The 1950s ads' music is different from the modern's, that may be one more example that the technology is developed. The different is not only focus on the kind of music be used, but also about the chord tech used in the ads music. In the 1950 ads, the songs and the musics always have few channels of voice, maybe less than 8. So when I heard that sound, I know it is the old one. The modern ads are more active, there are so many channels that the music and songs are like in the real world, or a more real one. The modern ad bout the Whirlpool is a good example, throughout the whole ad, powerful rock music is played. Although the ad tells about the boring things: how to use this whirlpool, the music gives me the passion to go on with it.

In 1950s, the advertisement is always introduce the function of the goods and may tell the audience that the price of the goods. Sometimes they also focus on how to use the goods. The Colgate and the Listerine even the Whirlpool are all just like the manual of the product. In the modern ones, the AD is more likely to tell a short story which is related with the product. One of the modern AD for Ford car is very interesting. Which tells a short story that two polices can not resist the charm of the Ford sports car that try to drive it. If we just watch the first half of the AD, the 1950s ads would tell you what they sell but the modern ones would make you very confuse, even you can not find out what kind of product they want to sell.

If the change of concept about the product is not so impressed, the change of society view is large enough to draw my attention. There is no black man or Asian in the 1950s ads, only white people could be seen in the screen. The kids, the women and the men were all white. In nowadays, not only there is no prejudice on the race, skin with all color can join into an AD, but also the different culture can be seen in the advertisement. In a new Pepsi AD, the Chinese elements such as Kongfu and Shaolin are all in it. Such changes suggest the AD become a more widely carrier of the society will.

The modern ads face to almost all kind of people, from the kids to the old and from the sports men to the housewife. Even the president would publish an AD for the next selection. In 1950s, the ads were almost face to the housewife, the product were always for the daily use. This change indicate the audience of the AD is more widely than ever before.

From the ads in different decades, we can see the law's change. We can find many Cigarettes ads in 1950s but can not find a single modern one. Because the law of the advertisement about the cigarettes has been change and that kind of AD could not longer public on the TV set. The ads can be a notebook of the society, maybe not so detailed, but at least one aspect of it.

As the advertisement plays a more and more critical role in the modern society, the quality and the quantity are all changed over the past 60 years. We saw the difference between the 1950s and the moderns, but it's hard to image what the ads will be in 10 years later. The advertisment is amazing.